Business shipping services are great resources because they are set up to give you negotiating power. As a business owner, you already understand the importance of having an attractive shipping price. It allows you to compete in the business world. Having a great product and good customer service is important. However, it is a given that the company with the best shipping price and most convenient shipping method will get the most consideration.
Customers are very sensitive about shipping prices. Even though they understand it, it is still difficult for them to accept it. Air freight from China to USA customers want free shipping, period. If they cannot get it for free, they will settle for low-cost shipping (below market value). It doesn’t matter if they are ordering from the web, television or through a catalog, they still want to pay little or no shipping cost.
Logically, they understand that shipping cost money. However, this logic seems to disappear when it is time for them to pay. This is because the customer sees the shipping charge as an extra charge like tax. It is tax, in a way. It is a convenience tax. The extra charge prevents them from having to waste time and money searching for the product on their own. Some customers understand this and some do not. The ones that understand this would still rather pay little or nothing for shipping.
Instead of trying to change how customers feel, it would be easier to just make your shipping rates more attractive. The right business shipping service can do this for you. The first thing you will be able to do is save time. A great service should allow you to ship all your packages from your home-office or place of business. This will cut your travel expenses instantly. It will also give you more time. Instead of driving down to the post office and standing on line with packages, you can use that time to market your business and generate sales. The money you save (and earn) will give you the room to reduce your shipping costs for your customers.
You should also look for a business shipping service that will give you significant discounts on regular shipping rates. Shipping discounts will allow you to set a fair or low shipping price. If the discount is deep enough, you can even offer free shipping and make up the cost in sales volume. Having this feature is very important especially if you do business internationally. You want to be prepared to accept customers from anywhere in the world. The right shipping service will allow you to do this without having to worry about high international shipping costs.
What about tracking and insurance? These are two items that are not necessary to have. However, as a business owner, having one or both of these items on every package you send will give you peace of mind. These items usually come with an additional cost if you pay retail shipping rates. This is why you should look for a business shipping service that offers free or low-cost tracking and insurance rates. This can be a huge selling point for you. Not only will you be passing along savings to your customers, you will also put them at ease with these additional features.